Krytho Now Tracks Microsoft Copilot

Shoppers no longer ask just three AI assistants which product to buy. A growing share open Microsoft Copilot, built into Windows, Edge, and Microsoft 365, and take its answer at face value. If Copilot names a competitor and not you, that is a sale you never saw.

So we added it. Copilot is now the fourth engine in Krytho's citation tracking, alongside ChatGPT, Perplexity, and Google AI. Your next check includes it automatically, and it appears as its own engine in your AI Visibility view and citation tracker.

Why Copilot is worth tracking on its own

Copilot is grounded on Bing, which draws from a different index and ranks sources differently than Google. Products that show up strongly for ChatGPT or Google AI can be invisible in Copilot, and the reverse happens too. Treating "AI visibility" as one number hides that. Tracking each engine separately is the only way to see where you are actually winning and where you are not.

How we check it

Consumer Copilot has no public API, so no tool can query it directly. Because Copilot is Bing-grounded, we read Bing's answer and top results, the closest programmatic proxy for what Copilot surfaces. For every buyer-intent query you already track, Krytho checks whether your domain appears in that answer and at what position, exactly the way it checks the other three engines.

We are deliberate about the caveat: Copilot answers are personalized and change over time, and a Bing-grounded read is a representative sample, not a perfect mirror. That is the same honest stance we take on ChatGPT, Perplexity, and Google AI. Track the trend, not a single snapshot.

What changes for you

Nothing to set up. Copilot is added to your existing tracked queries, so your next citation check simply includes a fourth column. You will see appearances per engine, the searches you showed up in, and share of voice against the competitors you track, now with Copilot in the mix. Readiness scoring is unchanged: the audit still tells you whether your product data is structured well enough for AI engines to use it, and that is still the input that moves every engine, Copilot included.

See where you stand

If you already track citations, open your dashboard after your next check and look for the Copilot column. If you have not started, run a free readiness scan at krytho.com/scan, then add the buyer-intent queries you care about and watch all four engines at once.