Does Microsoft Copilot Recommend Your Firm?
When people talk about AI recommending lawyers, they usually mean ChatGPT. But there is another assistant already sitting on far more screens than most firms realize: Microsoft Copilot, built into Windows, the Edge browser, and Microsoft 365. A large share of business users have it one click away, and it answers the same question a worried client types anywhere else: who is a good lawyer for this?
Why Copilot deserves its own check
Copilot is grounded on Bing, not Google. Bing uses a different index and ranks sources differently, which means Copilot's answer can look nothing like ChatGPT's. We see it constantly: a firm that shows up well in ChatGPT is missing from Copilot, or a firm nobody expected leads the Copilot answer. If you only ever check one assistant, you are guessing about the others.
That is why treating "AI visibility" as a single number is a mistake. Each engine is its own front door, with its own answer, drawing on its own sources.
How Copilot decides who to name
The signals are familiar, filtered through Bing: your reviews and rating, whether Bing-indexed directories and local sources mention you, and how clearly your website states your practice areas and location. Firms that are strong across those tend to appear; firms with thin reviews or inconsistent listings tend to get left out, the same as everywhere else, just judged through a different index.
How we check it
Because consumer Copilot has no public way to query it directly, we read Bing's answer and top results, the closest available proxy for what Copilot surfaces, and check whether your firm appears and at what position. It is a representative read, not a promise of what every single user sees, which is the honest stance we take on every engine. Track the trend, not one snapshot.
See your Copilot visibility
A free scan checks Copilot alongside ChatGPT, Perplexity, and Google AI, so you can see which front doors already name your firm and which do not. Run your free scan and find out where Copilot sends clients.
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Why check Copilot separately from ChatGPT?
Copilot is grounded on Bing, which uses a different index and ranks sources differently than Google or ChatGPT's web search. A firm that shows up well in ChatGPT can be invisible in Copilot, and the reverse happens too. Treating "AI visibility" as one number hides that, so we track each engine on its own.
How many people actually use Copilot?
It is built into Windows, the Edge browser, and Microsoft 365, so a large share of business users have it one click away without installing anything. For firms whose clients skew toward professionals and businesses, Copilot can matter as much as ChatGPT.
How does Krytho check Copilot?
Because Copilot is Bing-grounded, we read Bing's answer and top results, the closest available proxy for what Copilot surfaces, and check whether your firm appears and at what position. It is a representative read, not a guarantee of what every user sees, the same honest stance we take on every engine.